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The Greatest Casualty Is Being Forgotten

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Introduction

Well, its been an exciting century for me starting with the launch of the Russian satellite, Sputnik in 1957 and ending with the first space elevator on my 100th birthday in 2057. Its also been a sad and depressing time too with various wars and conflicts but it all worked out for us all in the end.

The really frustrating thing is we could have done much of this years ago and saved our selves so much grief, but we didn’t partly because we didn’t know how but mostly because of greed, self-interest and an astonishing lack of vision.

We have lost many things but gained so much more in return. Gone are many of the huge corporations, out-manoeuvred by many smaller, more nimble companies as predicted by “The Cluetrain Manifesto” and “Dingoes and Lions”.

Entertainment

Like many industries, the music industry had to die before it could be re-born. Lets face it, any organisation that sees its own customers as potential criminals is definitely on the way out. In those days, music and movies were distributed on plastic discs (called CDs or DVDs) and billions were spent on preventing people from doing what they did naturally – sharing.

Various methods were tried to prevent this, DRM (Digital Rights Management) was the most obnoxious partly because it prevented people from making copies (to use in their other players) but mostly because it “locked out” competitors.

The result was that:-

1. Most people ended up with unplayable disks due to incompatible DRM systems or companies going out of business.

2. The “pirates” removed any copy prevention and made the music tracks available on the original Internet.

3. People found it much easier to download from the “pirates”  소액결제현금화 than to buy a “legal” disk and run the risk that it would be unplayable.

4. The music industry got more desperate and aggressive until they were sued out of existence by their top performers, who had grown tired of the negative publicity and had found a much better way to distributed and promote their music – the Internet.

There was a brief flirtation with high capacity disks like “Blue Ray” and “HD DVD” but the public got so tired of paying vast sums on new, incompatible formats that they either stuck with the original DVD (Dual Layer 7.5GB) format or just downloaded everything from the Internet.

These days not only is it legal, its encouraged. You can copy any piece of music, video or literature to anyone or any device. As soon as you have listened or viewed 75% of it, the author gets a one-off micro-payment automatically.

In fact many artists gave much of their work away for free knowing that if it was good enough it would be copied millions of times and they would become household names very quickly. Another advantage of giving your work away was that you could attach contact and gig details to each track so every time you had a concert/gig/etc all your fans were informed automatically.

The movie industry was also on the endangered list but saw what was coming just in time. Even so, its still a fraction of its original size. Gone are the great actors and actresses (replaced with virtual actors), gone are the studios (replaced with virtual studios) and gone are fixed ‘story lines’. In those days a “movie” was just a fixed sequence of images played one after the other very fast, you couldn’t alter the story line, change the characters or view each scene from different viewpoints like you can now. The main driver for all of this was the game industry, they had been doing this kind of thing for years.

 

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